Like most of you, we’ve long had to choose between not having a hair tie handy when we need it, and the fashion fail of having an ugly black elastic adorn our wrist at all times. In 2009, we decided to stop complaining and take matters into our own hands. We then started to developed our line of bracelets that double as hair ties and the line developed to where it is now, a complete line of hair elastics in a variation of colors and styles for everyone. REBEL AGAINST THE BLACK ELASTIC, pokes fun at our revolution, our mission to get rid of all ugly hair ties and change the world one beautiful hair tie at a time!! Ultimately, wherever your 147,890 lost black hair ties went, just hope they’re happy.